Action Bronson, also known as Ariyan Arslani, is a New York-based rapper, chef, and television personality known for his unique style and larger-than-life personality. He first rose to fame as a rapper in the early 2010s with his debut album "Dr. Lecter" and has since released several more albums, gaining a dedicated fanbase for his unique blend of humor, storytelling, and culinary references in his lyrics. He also hosts a cooking show on Viceland, "Fuck, That's Delicious," which focuses on food and travel.

One of the key aspects of Action Bronson's personal brand is his subtle association with the fashion brand Carhartt. He has been seen wearing Carhartt clothing in many appearances and I just find it, and him, fascinating.

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Action Bronson & Carhartt

Action Bronson has incorporated the brand into his music and music videos in a variety of ways, from wearing Carhartt clothing on stage and in music videos to referencing the brand in his lyrics. 

He’s been seen wearing Carhartt jackets, overalls, and hats. He also often includes Carhartt as a prominent part of his music video attire. One example of a song where Carhartt is prominently featured is "Cocoa Butter" from his album "Well Done", where he raps about the brand:

“Uh. This is Bam Bam Bigelow, Queens to Asbury Park connect: Figaro

My uniform Carhartt sweats and Gore-tex athletic horses on my chest and on my short sets”

His unique style and design aesthetic make him one of the most fascinating artists performing and producing today. 

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Action Bronson's Cooking Show "Fuck, That's Delicious"

Action Bronson's cooking show, "Fuck, That's Delicious," which airs on Viceland, is a celebration of food and travel. The show follows Action Bronson and his friends as they explore different cities and try different types of cuisine. It’s known for its charismatic host, who injects his unique sense of humor and storytelling into the show, making it a must-watch for both foodies and fans of Action Bronson.

Action Bronson's love for Carhartt is also present on the show. Throughout the episodes, he is seen wearing Carhartt clothing, including jackets, overalls, and hats, while cooking and eating.

The show allows viewers to see the rapper in a different context, as a chef and food enthusiast. It also helps to raise the profile of Carhartt as a brand that is associated with both rugged workwear and high-end fashion.

A True Tastemaker

The Action Bronson-Carhartt connection is a unique and fascinating aspect of the rapper's personal brand. His unique style is one-of-one in terms of its effectiveness across many mediums. Carhartt seems to me the perfect brand that helped create his fascinating aesthetic. It helps add to his legend, making everything he does entertaining in a plethora of ways.