Build Your Author Business Plan

I wrote multiple drafts of blog content for the author marketing platform, Authorpreneur Launch, including The Build Your Author Business Plan Course and The Get More Book Reviews Course.

Here are excerpts I contributed to the Build Your Author Business Plan Course:

Part 1: Company Purpose

“Once you have these motivations and values defined to yourself they become real talking points to put out to the world. They will always surround you and your eBook and will lead to a bigger and more focused presence in the minds of consumers. Gather three of the most important values that you want to be linked to this project and write them down. This helps when you begin to lay out your goals and objectives.”

Part 2: The Market

“Identify current competitor eBooks on the market that have had success marketing science fiction. Study their audience and use those eBook campaigns as a model for success.”

Part 3: Competition

“This is not about stealing ideas, or being one step ahead of other authors, or being better than anyone else – this is about bettering yourself by studying and respecting those who have come before you so you can contribute your gifts in the best way possible, and just as successfully as your competitors.”

Part 4: The Product

“Here’s some examples of characterizing eBook elements of that would be useful marketing tools: best passages and quotes from your work, characters your target audience will be interested in, real-life events related to the content of your book that can be leveraged, main themes and motifs, related work or inspirations, and your personal story.”

Part 5: Business Model

“Your royalty payment will differ based on the determined percentage each host website charges. It's smart to do some homework on what host sites have the best payouts.”

Part 6: The Team

“If you are in a position where you can afford to pay for quality work from specialists, you want to make sure that you are hiring the right people for the right jobs. Determine where you will need the most help based on the goals that you have already mapped out for yourself.”

Part 7: Financials

“When you begin to sell units of your product you’ll be tracking everything you sell and spend. After a certain amount of time passes, you’ll be able to determine your company’s ability to create a profit, as well as adjust specific spending benchmarks in accordance with these tracked numbers.”

Part 8: Executive Summary

“If you have had any sales, click-through rates, conversions, views, or any other metrics that indicate growth of your brand, this should be the main highlight to include following your mission statement and general information. You can get creative here. Say you have yet to sell a single eBook but have managed to develop a following on a certain social media channel such as YouTube and have generated a high amount of views on videos posted to your channel. This is something that should be included because views on YouTube are a huge awareness indicator.”